Make us more Innovative

Innovation Portfolio

Synopsis: In this chapter we review the need to manage ideas and existing products and services in a portfolio. As your innovation capability matures, your team will have to consider the existing products and services, ideas that are currently being commercialized, and new ideas that are being generated to ensure the breadth and depth of the market opportunities are being effectively exploited. A portfolio will help you manage your ideas and determine where your offerings are strong, and where they may be non-existent or weak, subject to attack by a competitor.

Chapter Eleven Sample Pages